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Oct 2022 - Nov 2022 | 3 weeks
Ebb Brand Guide
The Ebb Brand Guide is a visual identity crafted for a line of splash barriers designed for round bathroom sinks. Rooted in simplicity and functionality, the brand guide embodies the essence of Ebb's commitment to modern aesthetics and practical solutions. The brand palette features soothing tones inspired by water, while clean typography reinforces clarity.
Graphic Design
Brand Identity
Visual Communication
Project Type /
Individual Project
Brief
Develop a comprehensive brand guide for a specified product line, emphasizing visual identity, consistency, and brand cohesion. The goal is to provide a clear and unified representation of the product's values, aesthetics, and messaging.
01 About
01.01
Problem Overview
People wash their face 2-3 times each day.
The issue is that...
- The shape and curvature of bowl or vessel sinks produce a considerable amount of splashing, which wastes a lot of water
- Shallower sinks are more likely to cause water to splash all over the counter and the bathroom floor
- Since there is less distance between the faucet spout and the bottom of the sink, water tends to hit the bottom of the basin at a higher speed and bounce out of the sink
85% of U.S. households experience the issue of limescale on bathroom faucets, which are scale deposits left behind by hard water.
01.02
Solution Overview
To combat these issues...
Ebb sets out to create a product that specifically blocks water from splashing out of round and shallow bathroom sinks when people brush their teeth and wash their faces or hands.
Accommodation is important.
Splash barriers should not only fit rectangular sinks and protect one side.
01.03
Brand Overview
Ebb is here for all the people who are frustrated with their round bathroom sinks.
Our Mission
To prevent water from splashing out of round, shallow sinks and onto nearby areas, which can cause limescale buildup on bathroom faucets
Our Goal
To create a product that is simple, easy to use, aesthetically pleasing with a modern appearance, durable, and sustainable
Our Vision
For everyone to have a clean bathroom sink that requires minimal maintenance
02 Mood
02.01
Tone
Tone of Voice
Our tone of voice provides a set of core elements to convey the best of our brand personality to the world.
Voice and tone express a brand’s essence, signaling who we are and what we stand for. They create the feelings of hope and trust that encompass our brand.
We are Calm and Caring Optimists.
We value our consumers and want them to be happy, so we try to communicate with them in a way that is honest and positive.
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We are Friendly.
We want to keep a respectful and friendly tone with our customers. It is not acceptable to use rude language or a condescending tone.
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We are Direct.
Trust and clarity between the consumers and the brand are important. We express ourselves in a simple and direct manner to ensure that our customers understand our key points and what we represent.
02.02
Moodboard
Overall Mood
Words that describe Ebb’s branding are modern, serene, sophisticated, and minimal. Colors used by Ebb are varying shades of blue and green.
03 Logo
03.01
Logo Concept Introduction
Our Logo
The Ebb logo is comprised of a water droplet with curved lines that form the letter “e” in the center. The logo is simplistic to reflect the modern and clean image of our brand. Ebb uses both a gradient logo and a plain, solid-fill logo.
03.02
B&W and Inverted Logo
B&W and Inverted Logo
For the black and white logo, the Ebb logo is black on a white background. When inverted, the Ebb logo is white on a black background.
03.03
Color Logo
Color Variations
The logo should always follow the color guidelines presented.
When placed against a dark background, the logo contains a solid white fill.
1. White logo on dark gray background
2. White logo on dark blue background
3. White logo on dark green background
When placed against a light background, the logo contains a blue gradient.
1. Blue gradient logo on white background
2. Blue gradient logo on light blue background
3. Blue gradient logo on light green background
03.04
Layout Options
Logo Layouts
The logo can be laid out in different ways: with the text underneath the water droplet or with the text on the right side of the water droplet. Sometimes, the text can also be placed by itself without the water droplet.
03.05
Clear Space and Size
Clear Space
Clear space is the specific amount of space that the logo must have on all sides to maximize visibility and impact.
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Size
The following diagrams show the proportions of the logo, including the margins. Resizing should always be done accordingly. The vertical logo should not be reduced to less than 1.5 inches in height, and the horizontal logo should not be reduced to less than 0.75 inches in height.
03.06
Unacceptable Logo Use
Incorrect Logo Usage
Incorrect logo usage decreases the effectiveness and impact of Ebb’s brand. This list shows examples of unacceptable modifications of the logo.
04 Color
04.01
Color Palette
Colors
Ebb’s color palette consists of 6 main colors. The primary colors include varying shades of blue, while the secondary colors include varying shades of green and dark gray. These secondary colors add contrast to the primary colors.
Tints
Tints reduce the darkness of a color to make it less intense. The tints shown can be used to create a feeling of warmth or lightness.
04.02
Color Ratios
Color Schemes
The ratio maps provide the percentage of colors used for various color schemes.
05 Typography
05.01
Font Family
Font Type
Myriad Variable Concept is a Sans-Serif font. It should be used as the brand’s typeface for all visual communications.
05.02
Formatting Options
06 Visual Assets
06.01
Graphic Elements
Patterns & Textures
The following patterns can be used with all visual compositions. Textures can also be added for more depth.
Shapes
The following shapes can be used to create visual compositions.
06.02
Visual Compositions
Visual Composition Examples
These are some examples of visual compositions that can be created using the graphic elements shown earlier. The overall aesthetic of the visual compositions should be modern with abstract shapes.
06.03
Imagery
Product and In-context Images
Images or photographs utilized for the brand should maintain a clean, modern appearance. They can either feature the product, highlight its use, or show people engaging with it. Images can include white, blue, green, or gray colors.
06.04
Imagery & Illustration
Imagery & Illustration
Images and illustrations can be combined to emphasize a key aspect of the visual composition. The visual composition should have an overall fun and refreshing appearance.
07 Application
07.01
Business Cards
Guidelines for Business Cards
All business cards should follow a consistent format using a similar layout, color, and typing style.
The following diagrams show the sizing and placement of the logo and contact information. The contact information should include name, title, phone number, website, and address.
The name should be in Myriad Variable Concept Semibold Semicondensed (11 pt). The title should be in Myriad Variable Concept Semicondensed (9pt). The contact details should be in Myriad Variable Concept Semicondensed (8 pt).
07.02
Social Media Posts
Social Media Posts
Social media posts, such as Facebook posts and Instagram stories, can include images with abstract gradient shapes in the background to highlight the user or product. Texts can also be used to capture the key message of the posts.
07.03
Water Bottles
Water Bottles
Promotional items, such as water bottles, should include abstract gradient shapes in the background, with the logo in white. The items can come in different colors for more variety.
07.04
Product Branding
Product Branding
When placed on the dark blue product, the logo is white to help it stand out. The logo is placed on the right side of the water droplet-shaped hole.
07.05
Packaging Closed
Packaging Closed
When closed, the front of the packaging displays the main perspective view of the splash barrier, along with the logo and product name. The back of the packaging showcases detailed shots of the splash barrier and includes a description of the product with social media information.
07.06
Packaging Opened
Packaging Opened
When opened, the product is folded up inside the packaging, and the side with the logo is placed in the front. The assembly instruction is included inside the packaging at the top.
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